Search Results by tag: marketing

PGC/Raincoast/BookExpress BEC Kickoff Bash

Held at Stones Place in Toronto, dancing the night away to the Midnight Ramblers. (Photos by Rannie Turingan.) Partying with Raincoast (left to right): Bonnie Maitland of PGC; Steve Myers of Penguin Canada; Lisa Myers ... Read More »

June 10, 2006 | Filed under: Events

The Jack Award

By Q&Q Staff

Wherein BPAC presents the Jack Award to Geoffrey Taylor. (Photos by Rannie Turingan.) A Blade of Glass author Lewis DeSoto, Before I Wake author Robert J. Wiersema, and HarperCollins Canada vice-president of sales and marketing ... Read More »

June 9, 2006 | Filed under: Events

Starbucks ever-expanding media empire continues to inspire fear in indies

By Cassandra Drudi

An article in today's L.A. Times should have indie booksellers quaking in their boots – Starbucks is continuing its slow, inexorable crawl toward becoming a jack-of-all-trades in the media arena with the addition of audiobooks ... Read More »

May 30, 2006 | Filed under: Bookselling, Industry news

What's in a name?

By Scott MacDonald

On the eve of the release of his thriller, The Righteous Men, Guardian columnist Jonathan Freedland, AKA Sam Bourne, dishes on the origin of some writers' pen names. Known for his political commentary in The ... Read More »

March 29, 2006 | Filed under: Industry news

Trends in YA reading, part one

By Scott MacDonald

The CBC Arts website features a multifaceted look at marketing adult fiction to teen audiences. Although, through high school English classes and extracurricular reading, young adults have long been reading adult books, the inadvertent youth ... Read More »

March 15, 2006 | Filed under: Bookselling, Industry news

Flann O'Brien novel Lost and found

By Leigh Anne Williams

Every now and then we book-related toilers are reminded (as if we needed to be) just who's winning the war for people's attention in today's cultural battleground. To wit, The New York Times checks in ... Read More »

February 23, 2006 | Filed under: Authors, Bookselling

Your name imprint

By Scott MacDonald

Addressing the double-edge of book publishing -- the glut of books published and the need for each book to be distinctive -- Julie Annan recently reported on the Telegraph website that now, more than ever, ... Read More »

February 22, 2006 | Filed under: Book news, Industry news, Opinion

Get yourself out there

By Leigh Anne Williams

Wall Street Journal media reporter Jeffrey Trachtenberg gives the Media Bistro site his take on a few of publishing's recent hot topics, including technology, genre trends, and someone named James Frey. He also discusses the ... Read More »

February 20, 2006 | Filed under: Uncategorized

Oprah's not the only one out for blood

By Scott MacDonald

With book clubs being touted as part of the future of book marketing, the idea of author visits to book club meetings is getting more and more popular with publishers and writers. Meetings are seen ... Read More »

February 15, 2006 | Filed under: Authors

Questioning the relevance of book reviews

By Scott MacDonald

A recently posted piece on TheBookseller.com rekindles an old and widely held contention regarding the effectiveness of reviews in selling books. Granted, the piece has its flaws: it is scattershot and far too brief to ... Read More »

February 10, 2006 | Filed under: Book news, Industry news, Opinion

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Search Results by tag: marketing

PGC/Raincoast/BookExpress BEC Kickoff Bash

The Jack Award

Starbucks ever-expanding media empire continues to inspire fear in indies

What's in a name?

Trends in YA reading, part one

Flann O'Brien novel Lost and found

Your name imprint

Get yourself out there

Oprah's not the only one out for blood

Questioning the relevance of book reviews

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