Search Results by tag: marketing

Promoting Pynchon

With Thomas Pynchon's first new novel in nine years, Against the Day, set for release, Time looks at the challenge facing his publisher, Penguin: "How do you market a book written by a publicity-shy author?" ... Read More »

October 26, 2006 | Filed under: Authors, Industry news

Snakes on our blog

By Cassandra Drudi

PW Daily has a story about Sterling Publishers' cashing in on the marketing behemoth that is Snakes on a Plane by churning out -- wait for it -- Snakes on a Sudoku. According to the ... Read More »

August 23, 2006 | Filed under: Book news

HarperCollins continues with Londonstani blitz

By Cassandra Drudi

The Londonstani promotional juggernaut thunders onward and, according to a Globe and Mail story, has now rolled into a couple of GTA theatres. The appearance of Londonstani's book trailer at "the Albion in Etobicoke and ... Read More »

August 16, 2006 | Filed under: Bookselling

To sell or not to sell: the now-non-existent question?

By Cassandra Drudi

The Dallas Morning News contains an article by Jerome Weeks that stresses the need for authors to know how to promote their work. And he doesn't mean the bare-bones basics of not getting drunk at ... Read More »

August 2, 2006 | Filed under: Book news

Designers at the Design Exchange

By Q&Q Staff

The Alcuin Awards for book design were officially handed out earlier this year in Vancouver, but the organizers decided to hold a smaller reception in Toronto on July 13 that also coincided with the start ... Read More »

July 25, 2006 | Filed under: Events

Get in the ring

By Leigh Anne Williams

In a time of increasingly imaginative and/or aggressive marketing efforts -- from holding a book launch at Value Village to spray-painting tigers on sidewalks -- Penguin Canada author Craig Davidson is upping the ante. To ... Read More »

July 20, 2006 | Filed under: Industry news

Brit indies stick it to The Man

By Cassandra Drudi

Indie booksellers in Canada may think they've got it bad when it comes to the ever-encroaching chains, but English booksellers took another blow last week when "Ottakar's, the second-largest book chain, finally fell to the ... Read More »

July 11, 2006 | Filed under: Book news

Blast from the past, part 2: ACP Banquet

By Q&Q Staff

Banquet! The Association of Canadian Publishers' annual wine-and-dine, held on June 7, brings out all the CanLit honchos. (Photos by Peggy Walt.) Formac publisher Jim Lorimer begins to edge away as BookNet Canada CEO Michael ... Read More »

July 6, 2006 | Filed under: Events

Blast from the past, part 1: Atlantic Book Festival

By Q&Q Staff

Take a trip down memory lane with these photos from some of the events that made up the Atlantic Book Festival, which ran from April 20 to 29. (Photos by Peggy Walt.) Scott Richardson of ... Read More »

July 6, 2006 | Filed under: Events

PEN Canada's Writing Life launch

By Q&Q Staff

The University of Toronto's Hart House was the setting for the June 20 launch of Writing Life. Proceeds from sales of the anthology, published by McClelland & Stewart and edited by PEN Canada president Constance ... Read More »

June 22, 2006 | Filed under: Events

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Search Results by tag: marketing

Promoting Pynchon

Snakes on our blog

HarperCollins continues with Londonstani blitz

To sell or not to sell: the now-non-existent question?

Designers at the Design Exchange

Get in the ring

Brit indies stick it to The Man

Blast from the past, part 2: ACP Banquet

Blast from the past, part 1: Atlantic Book Festival

PEN Canada's Writing Life launch

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