Quill and Quire

Industry News

Branded!

Pairing up with corporate partners minimizes risks – and maxes sales

By: Carol Toller

May 13th, 2004

2:17 pm

Filed under: Industry News

Issue Date:1998-5

Balancing act

To stay alive in the competitive 90s, businesses are having to combine technie know-how with global marketing savvy

By: Jane Cooney

May 13th, 2004

2:17 pm

Filed under: Industry News

Issue Date:1995-6

ECW goes to Hollywood

The press embraces the celebrity bio without forgetting its literary roots

By: Jeremy Barker

May 13th, 2004

2:10 pm

Filed under: Industry News

Issue Date:1998-8