Joanne Proulx launched her novel Anthem of a Reluctant Prophet (Penguin Canada) with a This Is Not a Reading Series event at Toronto’s Gladstone Hotel on May 15. And she had a little help from a rock & roll band. (Photos courtesy of Penguin Canada)

Proulx hoists one with an attendee.

The long view of the stage: Now writer Sarah Liss interviews Proulx.

Penguin editor Nicole Winstanley with sales rep Adrienne Kerr.

The band No Dynamics kicks it old school.

Pages Books & Magazines owner Marc Glassman (centre) and Penguin’s David Leonard (right) hold court with an attendee.