When it comes to promoting children’s books, advertising takes low place on the totem pole.Brigitte Shapiro, director of sales and marketing at Kids Can Press, says only 1% of her advertising budget is spent on ... Read More »

The Association of Canadian Publishers’ new strategic plan will emphasize market share over ownership, says the group’s new executive director, John Pelletier.The plan will be unveiled at the association’s annual general meeting in June, and ... Read More »

John MacLachlan Gray’s new historical thriller, The Fiend in Human, could be the start of a franchise. But the author didn’t see it that way until he got a call from the Frankfurt Book Fair.Gray’s ... Read More »

The first clue was on the masthead: a switch of a “p” for a “t.” Then there was the date, spelled out on the first page: April Fool’s Day. But that apparently wasn’t enough to ... Read More »

BookExpo Canada has lost one of its largest exhibitors with the bankruptcy of General Publishing. But although attendees can expect a slightly smaller show this year, featuring fewer educational sessions and authors than in the ... Read More »

The Canadian Booksellers Association has announced a new category for the 2003 Libris Awards. For the first time, the CBA will honour a small press, in addition to its regular “Publisher of the Year” award. ... Read More »